Chief Marketing Officer

San Francisco
Marketing and Communications
Full-time
Apply Now

Worldcoin participates in the E-Verify Program

Worldcoin is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.

Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

About the Company:

Worldcoin is a new, collectively owned global currency that will be distributed fairly to as many people as possible. Worldcoin will launch by giving a free share to everyone on Earth. We believe that this is an essential step to accelerate the transition towards a more inclusive global economy, providing new ways for everyone to share future prosperity. We hope you’ll join us on our ambitious journey.

About the Team:

The Marketing Team _______________

About the Opportunity:

The Chief Marketing Officer is responsible for running Worldcoin’s integrated global marketing campaigns and driving worldwide attention onto a major opportunity, which is to claim a founding share of a new world currency. The CMO will lead international marketing efforts spanning digital, traditional, PR, influencer campaigns, offline events as well as peer-to-peer marketing across key channels and geographies.  In this role you will:

  • Build an exceptionally talented Marketing team to launch the Worldcoin brand to everyone on earth
  • Create global marketing, brand and growth strategies to spotlight our mission
  • Partner with top creatives to craft our story for the world to know
  • Run meticulously planned, multi-dimensional campaigns in top geographies, activating traditional media, social media, and offline channels 
  • Grow and manage a global community of influential Worldcoin advocates through systematic research and outreach processes
  • Help craft the story from the value proposition, to standard answers, to important questions (e.g. around privacy, economics, etc.)
  • Lead in-house marketing analytics campaign tracking and testing engineers to improve campaign efficacy

About you:

  • A minimum of 6 years experience in leading digital, traditional and non-traditional marketing launches at an exceptional company. Experience in global fashion, movies, music, or gaming industries is a major plus.
  • Strong leadership abilities, capable of owning all aspects of project and people management.
  • Operator’s mindset, excited about the efficient execution of highly detailed workflows
  • Excellent taste for visual and written storytelling 
  • Affinity for data-driven decision making 
  • Interest in blockchain technology and cryptocurrency, though no background experience necessary

Chief Marketing Officer

Apply Now

Category

Marketing and Communications

Location

San Francisco

Type

Full-time